Electricians in Greater Manchester - Market intelligence report

The diagnosis

Three things worth knowing before you read anything else.

Everything in the full report builds on these three findings. If you only have two minutes, this is what matters.

The gap

One electrician has 233 reviews. The typical one has 7.

That's not a small lead - it's a trust gap most electricians never close. Five firms hold 28% of every review written in this market. The report shows exactly what the leaders do differently, and where the opening is for everyone else.

What wins jobs

Speed, then reassurance

96.6% of reviews here are five star, and they reward the same things: attendance within the hour including evenings and weekends, faults explained in plain English, certificates sent promptly, and a job left clean and tidy.

The risk

56 one-star reviews. Only 30 two, three and four-star combined.

Nobody in this market is mildly disappointed. When a job fails it goes straight to one star, and almost always over the same four things: emergency fees, no-shows, missing certificates and unanswered complaints.

In their own words

What customers actually say before they book, and after the job's done.

Real language pulled from public reviews across the market - two of each shown here, the rest inside the full report.

What earns a five-star review

"on time"

The strongest trust signal in this market, and the one customers reach for first.

"clean and tidy"

Noticed after rewires, sockets, lighting and inspections - customers mention it unprompted.

+ 7 more phrases in the full report

What triggers a one-star review

"call out fee"

A large upfront emergency charge, then no repair completed and no refund offered.

No-shows

Engineers not attending, arriving late, or leaving refund requests unresolved.

+ 3 more complaint themes in the full report

What's inside

Everything you need, nothing you have to dig for.

01Every one of the 141 electricians, named and ranked by rating, review volume and consistency - not just star ratings.
02What customers love and complain about, broken down by aspect: reliability, workmanship, communication, pricing and follow-up.
03A profile of your typical customer - who they are, what they're trying to solve, and what makes them choose you over the electrician down the road.
04A clear-eyed read on where you could realistically win clients from the market leaders.
05A prioritised action plan - e.g. "Publish repair-or-refund rules before taking card payment: it's the single most-repeated complaint in this market, and the fastest one to close."

Every figure comes from public Google reviews, scored the same way for every electrician. Read the full methodology
Rate My Ratings is an independent, London-based research company - not affiliated with Google or any business we cover. ratemyratings.com

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Questions before buying

A few things worth knowing.

Does the report name individual electricians?

Yes. All 141 businesses are named, with their rating, review volume and where they sit against the rest of the market.

Where does the data come from?

Public Google reviews only - 2,517 of them, posted between 1 January and 29 July 2026.

How quickly can I get it?

Instantly after checkout. It opens in any browser, on any device.

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